advertising training
Consultancy services targetted specifically towards advertising agencies, offering training workshops for groups of employees and/or one-on-one coaching sessions for individual employees (please refer to executive coaching section).
Advertising executives often have little or none industry-focused educational background or experience when they join an agency. Due to work pressures, and lack of training capabilities of many senior supervisors, these account executives/managers are usually thrown into the fray right away, dealing with clients, being the face of the agency, while not being fully equipped on how to do their job in the best way possible. This leads to stress, mediocre performance and lowers the reputation of the agency in terms of their service levels. This is where the below workshops can give advertising agencies an edge by training their executives on what their job is all about, and how best to carry it out, in order to be outstanding in their roles and have pride in what they do. The results include measurable development of talent; improved performance, job satisfaction; along with reduction of stress, burn-out, and turn over.
The workshops are extremely relevant & insightful as they are formulated by combining extensive advertising experience along with powerful NLP tools and techniques.
How does NLP help?
NLP (Neuro Linguistic Programming) is all about communicating better, and what better industry to use it in than the business of communication?
NLP techniques and tools can help executives/managers/senior mgmt/creative staff to:
DETAILS OF WORKSHOPS TO BE OFFERED (More coming soon):
A - Workshops for Account Executive/Account Manager levels:
· Account Management commandments
· Meetings, contact reports, creative briefs
· Presentation Skills (creative/other depts. can also benefit)
· Brainstorming skills (creative/other depts. can also benefit)
· Brand Positioning & Planning 1 (creative/other depts. can also benefit)
· Handovers, Campaign Summaries, Brand reports
· Effective Communication (creative/other depts. can also benefit)
· Negotiation Skills (creative/other depts. can also benefit)
· NLP techniques for communication, memory, confidence (creative/other depts. can also benefit)
Rates & Pricing: Minimum 8 participants needed for each workshop, starting from AED 2,500 per participant if held at Agency premises (excluding refreshments)
B - Workshops for Senior Account Manager/Account Director levels:
· Brand Positioning & Planning 2 (creative/other depts. can also benefit)
· Experiential /Sensory Marketing (creative/other depts. can also benefit)
· Mind Mapping
· Edward De bono – Six thinking hats (creative/other depts. can also benefit)
· Managing people /Supervisory Skills
· Judging creative work (creative/other depts. can also benefit)
· Focus group etiquette, analysis of research findings
Rates & Pricing: Minimum 8 participants needed for each workshop, starting from AED 3,500 per participation if held at Agency premises (excluding refreshments)
Qualifications
· Advertising & Marketing Graduate from The American University in Dubai, June 2000.
· International Advertising Association Diploma.
· 10 Years advertising experience in multinational agencies.
· Master Practitioner of NLP - Neuro Linguistic Psychology (Certified Life & Executive coach). The National Federation of Neurolinguistic Psychology, FL – USA.
· 1 year experience as Training & Development Director at multinational advertising agency.
· Certifications in Project Management, Presentation & Negotiation Skills, Transactional Analysis, Emotional Freedom Techniques.
Advertising executives often have little or none industry-focused educational background or experience when they join an agency. Due to work pressures, and lack of training capabilities of many senior supervisors, these account executives/managers are usually thrown into the fray right away, dealing with clients, being the face of the agency, while not being fully equipped on how to do their job in the best way possible. This leads to stress, mediocre performance and lowers the reputation of the agency in terms of their service levels. This is where the below workshops can give advertising agencies an edge by training their executives on what their job is all about, and how best to carry it out, in order to be outstanding in their roles and have pride in what they do. The results include measurable development of talent; improved performance, job satisfaction; along with reduction of stress, burn-out, and turn over.
The workshops are extremely relevant & insightful as they are formulated by combining extensive advertising experience along with powerful NLP tools and techniques.
How does NLP help?
NLP (Neuro Linguistic Programming) is all about communicating better, and what better industry to use it in than the business of communication?
NLP techniques and tools can help executives/managers/senior mgmt/creative staff to:
- Understand and then change how they think, feel and behave.
- Choose what to do in order to have or be what they aspire towards.
- Achieve goals which may once have seemed impossible.
- Establish greater rapport with clients, colleagues, and staff.
- Get their message across more clearly & persuasively.
- Find new & creative ways to solve problems and reach the best decisions.
- Enjoy & excel in giving presentations.
- Differentiate between what they do that produces mediocre results and what they can do to bring about success.
- Deal positively with stress, work overload, time management, inertia, fears, barriers.
- Perform better within their teams, and with client teams in terms of communication and interaction.
DETAILS OF WORKSHOPS TO BE OFFERED (More coming soon):
A - Workshops for Account Executive/Account Manager levels:
· Account Management commandments
· Meetings, contact reports, creative briefs
· Presentation Skills (creative/other depts. can also benefit)
· Brainstorming skills (creative/other depts. can also benefit)
· Brand Positioning & Planning 1 (creative/other depts. can also benefit)
· Handovers, Campaign Summaries, Brand reports
· Effective Communication (creative/other depts. can also benefit)
· Negotiation Skills (creative/other depts. can also benefit)
· NLP techniques for communication, memory, confidence (creative/other depts. can also benefit)
Rates & Pricing: Minimum 8 participants needed for each workshop, starting from AED 2,500 per participant if held at Agency premises (excluding refreshments)
B - Workshops for Senior Account Manager/Account Director levels:
· Brand Positioning & Planning 2 (creative/other depts. can also benefit)
· Experiential /Sensory Marketing (creative/other depts. can also benefit)
· Mind Mapping
· Edward De bono – Six thinking hats (creative/other depts. can also benefit)
· Managing people /Supervisory Skills
· Judging creative work (creative/other depts. can also benefit)
· Focus group etiquette, analysis of research findings
Rates & Pricing: Minimum 8 participants needed for each workshop, starting from AED 3,500 per participation if held at Agency premises (excluding refreshments)
Qualifications
· Advertising & Marketing Graduate from The American University in Dubai, June 2000.
· International Advertising Association Diploma.
· 10 Years advertising experience in multinational agencies.
· Master Practitioner of NLP - Neuro Linguistic Psychology (Certified Life & Executive coach). The National Federation of Neurolinguistic Psychology, FL – USA.
· 1 year experience as Training & Development Director at multinational advertising agency.
· Certifications in Project Management, Presentation & Negotiation Skills, Transactional Analysis, Emotional Freedom Techniques.
